Pur Aloe is a healthy lifestyle brand with a mission to blend pharmaceutical-grade, research-based nutraceuticals and a continuously improving mindset to achieve optimum health and longevity. We offer customized supplement solutions for faster and superior health and fitness results.

We believe our products are formulated to perfection, combining the latest science-based research with ingredients made through creation. We manufacture all our products in small batches to ensure you get the freshest, most nutrient-dense supplements on the market. Pur Aloe is a family-owned and operated business with the customer always at the forefront.

Built on the belief that health is a personal multi-part experience – and not just mind, body and spirit, but also environment—our company was established  to fill a space in the market for natural remedies that address this connection between the health of people and the health of the environment directly around them.

Every ingredient that goes into a Pur Aloe product is grown locally  on family farms located through out the Western Cape of South Africa. By working with the plants that nature provides at our fingertips, in our own backyard, users are improving their own health with the freshest, highest quality  remedy possible.  Ingredients that has been  carefully chosen for their ability to help you face your health challenges relating to negative environmental factors (climate, allergens, toxicity, GMO’s etc)

Just as we are starting to pay attention to where our food comes from and how it is grown – we must also pay attention to where our healthcare products come from. We now know that the conditions our ingredients were grown in directly affect the quality and purity of the products that include them, as well as the environment we are all living in.

We believe that nature’s best natural remedies grows in your own backyard, as these remedies are best suited, customized, for the health conditions faced by the local community. This belief is reinforced by the bio diversity of the natural world where different bio regions each have their own unique medicine chest of plants for universally common ailments.

Today’s marketplace is filled with dietary and herbal supplements that are derived from chemical sources or grown in substandard environmental conditions. We believe a product can only be truly healthy if it does no harm to the health of the people or the environment that it interacted with in its making. And if the ingredients of the product start out poisoned, either by pesticides in the soil or through fumigation – then the entire product will carry with it the bad with the good, counteracting any overall benefit to the consumer.

We believe that to truly be nourishing and healthful, our products’ ingredients must be grown sustainability, in each plant’s optimal growing conditions, and harvested with a consciousness to optimise the constituents of the plant that contain the medicinal properties (e.g., handle the fresh leaves of Aloe as little as possible to avoid damage to the medicinal volatile sap housed in this part of the plant). By our suppliers sharing a community with regional farmers, they are able to observe, engage and audit with the farms in order to maintain the highest quality standards. This is the next best quality assurance to growing the plants ourselves! Farmers work with our suppliers to ensure that our ingredients are cultivated using sustainable methods and harvested at peak potency and nutritional ripeness.

We’ve performed extensive research into what makes a truly high-quality supplement and the criteria we came up with includes:

• Must meet strict manufacturing standards

• Must avoid cheap synthetics

• Ingredients must be as fresh as possible

• Ingredients must match label claims

• Ingredients are based on clinical research

• Facility visits are performed regularly

Pur Aloe was born knowing that there is a demand for high-quality natural products. We back up our claims and are proud to provide details about our supplements. All our products are manufactured to the highest standards as regulated. Additionally, our products are third-party (independently) tested to ensure purity and potency.

Pur Aloe understands that it is essential to have confidence in what you put in your body – we understand the importance of knowing the quality and origin of what you consume. Pur Aloe’s business model is based on a “farm-to-table” basis. We want your shopping experience with Pur Aloe to be as if you are shopping at a local farmer’s market; you know where your food is coming from and feel confident it’s safe.

We also have a knowledgeable team willing to answer your questions to help you make the best decisions. Pur Aloe’s products are regularly tested and monitored to meet numerous detailed specifications to guarantee product stability and that all ingredients match label claims.

Our dedicated quality control team works to ensure all products exceed the stringent guidelines set forth by the dietary supplement GMPs. Pur Aloe individually assesses all ingredients and suppliers, and visits all the facilities to make sure they satisfy our rigorous performance standards.

All our nutritional supplements are healthcare professional grade, far surpassing conventional supplements. You may request a Certificate of Analysis on any of our products. From our manufacturers to end product, quality (not quantity) is top priority.

Pur Aloe is committed to ensuring a clean and healthy planet. We use environmentally sound management practices, source from manufactures with similar practices and continuously strive to have the smallest carbon footprint possible.


• Reusing and recycling boxes from recycled material

• Using sustainable managed paper for marketing communication material

• Using recycled shipping containers (50-60% recycled and recyclable)

• In-office recycling


• Use biodegradable and/or reuse packing material

• Assist in monthly beach clean-ups

• Implemented a recycling program for employees

• Operate using Lean, streamlined processes to reduce waste


• “Flick off” our operating systems when not in use

• Opted for energy-efficient lighting


• Source raw materials that are sustainable

• Use bio dynamic, organic ingredients where possible to ensure lower impacts to the environment

We encourage our customers to either recycle or return their bottles once they have finished their supply. Our bottles are glass which is an easily and cheaply recyclable and is accepted by most curbside and local recycling programs. We are always looking into new packaging technologies that will allow us to ensure your safety while reducing our impact on the environment.

We are committed to providing the very best products which is why we offer a 100% + Guarantee. If you’re not satisfied with our products within 30 days of purchase, we’ll refund you your full payment (less shipping). Just send the bottle with remaining product and we’ll refund you 100% of your purchase price.

Its Simple: Your satisfaction is our top priority. If you are unsatisfied for any reason, let us know and we'll make it right.

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